[TRANSLATION] 140701 Let’s meet the nation’s little sister, IU, who has now become a goddess!

아.이.유 is there anyone whose heart doesn’t start beating faster upon hearing these 3 syllables? With ‘Good Day’, ‘You and I’, ‘Every End of the Day’, ‘The Red Shoes’ and many other hit songs under her belt and her friendly replies to fans’ comments on her official fancafe Uaena, she’s the ideal type of many guys and receives a lot of love from young female fans and uncle fans, etc. Let’s hear what IU has to say.

image

IU at the venue of the Samsung Passion Talk concert held in Busan on 24th June. The moment she appeared on stage, the audience started reacting wildly.

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[TRANSLATION] 140628 Kim Wansun full of praise for IU’s cover of ‘A Pierrot Smiles At Us’ in her own style

image

On the 28th June broadcast of MBC ‘Human Documentary - A Good Person’, singer Kim Wansun revealed honestly how her life has changed since the peak of her career. 

In her conversation with her composer, reference was made to IU’s recent cover of her song “A Pierrot Smiles At Us”. Kim Wansun said, “I felt glad when I received the proposal from IU. I thought to myself then that we should certainly go ahead with it.”

Furthermore, in reply to the composer’s suggestion for her to do a cover of “A Pierrot Smiles At Us” too, Kim Wansun said, “IU naturally does a good job of reinterpreting songs with her own style. So unless I manage to be extremely outstanding or exceptional, otherwise I would be at a disadvantage”, praising her junior, IU’s abilities.

(Sorry there was supposed to be a video for this human documentary but it has since been taken down.)

Translated by squishy with love
Source



[INTERVIEW] 140426 ‘Pretty Man’ Japanese Interview

Starting from June 27th, the Korean drama ‘Pretty Man’ starring Jang Geunsuk will be broadcast exclusively in Japan on KNTV! Below is the interview with IU, who acted as Kim Botong in the drama, the average girl in love with Mate (Jang Geunsuk).

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Q. Tell us how you felt when you first read the scenarios in ‘Pretty Man’, and why you decided to act in the drama.

A. I acted as the girl, Kim Botong, who had a crush on Dokgo Mate for 10 years. The character Botong is lively and full of charm, so I thought to myself that I definitely wanted to take up this role. It’s based on a comic and when I read it, I found it so interesting that I lost track of time. That made me want to do this even more.

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Q. You were acting as a lively character and on TV you seem to have an outgoing personality too. Are there any similarities between you and Botongie?

A. We fly into a rage easily. If I don’t sleep well or if someone takes away something I was going to eat, I’ll get angry (Laughs). When Botong has her eyes on Mate, if anyone gets in her way, she gets angry. I think we’re similar in that we get really angry when someone gets in the way of something we like.

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Q. Botongie is really animated and certainly adds an element of fun to the drama. The love lines are also enjoyable in my opinion. Botongie is infatuated with Mate, but on the other hand, the pure Choi David appears. What was it like acting as Botongie, caught between Mate and David?

A: Botong has been looking only at Mate for the past 10 years, so she has never been loved or shown her female side. It’s the first time she’s been loved by anyone, so she doesn’t think of it as love. She only sees David as a soulmate that she can click with. But one day, she receives a confession from David, so she feels really confused and caught between the man she likes and the man who likes her. I feel that this conflicted side of her is very much human and empathised with her. Objectively speaking, I felt impatient that Botong couldn’t sense David’s feelings towards her. But eventually, she went back to the side of the man she likes. I think it’s really cool of her to make that decision. Just that David’s pure love was really beautiful too, so if she got together with David, they would have made a cool couple too. That was a bit of a pity.

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Q. If you were Botongie, who would you choose between Choi David and Dokgo Mate?

If it were up to me, I think I would have chosen David. I like it best when someone tells me they like me (laughs) and Mate ignored my feelings for 10 years, going out with many pretty and stylish women. So I think I would feel hurt and since David is a really cool guy, I would have chosen him.

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Q. How did you feel when Jang Geunsuk was cast as Dokgo Mate and Lee Jangwoo as Choi David?

Jang Geunsuk is the famous ‘Asia Prince’, so it was amazing and I felt realy honoured to be able to act alongside him. Lee Jangwoo and I got along really well from the first shoot. We have the same interests in dieting and food (laughs), so we hit it off straight away and he always made me feel comfortable at the filming site. Jang Geunsuk is really mischievous, so he’s the moodmaker at the filming site. I’m the youngest, so I should be the moodmaker, but I get embarrassed easily, so I can’t do it. I’m really thankful towards Jang Geunsuk for covering that part for me.

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Q. You mentioned that the mood was joyful at the filming site, so were there any interesting episodes in particular?

There were lots, so it’s hard to pick one… Jang Geunsuk was using his own car to film. During filming breaks, I rode in his car and he drives really well. Although it was only a short period of time, because he brought me for a spin, it helped me to relieve my stress. When I filmed with Lee Jangwoo, because we both like food, we kept making bets like “who would lose more weight by tomorrow” and had dieting contests. 

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Q. The drama will be broadcast in Japan in June, so tell us more about what there is for us to look forward to.

A. Botongie and Mate’s romance, Botongie and David’s romance. I think it’ll be interesting to observe how Botongie changes when she’s with each of them, as well as how she develops as she is loved and loves someone. Since it’s based on a comic, there are many scenes that are comic-like. There are many lines or expression-acting and other comic-like over-the-top scenes that are different from other dramas, so people who like those will enjoy it.

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Q. There’ll be a ‘Pretty Man’ fanmeeting in June. Could you say something to KNTV viewers and others who are looking forward to the event?

A. KNTV viewers, the ‘Pretty Man’ cast will be meeting everyone in Japan in June, so do give us your support. Please give lots of love to ‘Pretty Man’, especially Botongie. Thank you.

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Translated by squishy with love (using 유우p’s jap-kor translations)
(Source)



Perhaps we got along better precisely because of our age gap (Note: IU and Yoo Inna are 11 years apart). IU is the only person who never gets tired of me. Between friends, sometimes you fight or get jealous of one another. Between lovers, sometimes you feel uneasy about your feelings towards one another too. But IU and I are different. Both of us feel that the other person is the only one who doesn’t make us feel uncomfortable. Because we’ll always be there for each other and no matter what we do, we stand by one another. Perhaps it’s because of our age gap that we can maintain such a relationship? Anyway, IU is someone I can’t live without (laughs).
— Yoo Inna (in an interview)


It probably started when we both first appeared on ‘Heroes’ and our friendship was built over time. IU and I communicated a lot. Everyday, we would type long messages to one another about our day. How I felt that day or the stuff I went through. Things that made me happy, tired or sad, or whenever I wanted to seek solace. We talked about everything. Seems like we really bared our souls to one another.. now she’s really like family to me.
— Yoo Inna (in an interview)



140408 IU & High4 “I’M” interview
"Wonder what makes IU laugh? It would be revealed tomorrow (at noon KST)"
cr: 1theK (LOEN MUSIC)

140408 IU & High4 “I’M” interview

"Wonder what makes IU laugh? It would be revealed tomorrow (at noon KST)"

cr: 1theK (LOEN MUSIC)



[INTERVIEW] 140120 Galaxy Note 3 Rose Gold with ‘2014 Sochi Winter Olympics’ support message

- You were doing both acting and singing last year, with your 3rd album ‘Modern Times’ and dramas, YTBLSS and Pretty Man.

"I wanted to show a more mature image of myself in my 3rd album, so I took up many new challenges. While filming for YTBLSS and Pretty Man, I fell in love with acting. In particular, in YTBLSS, I learnt a lot from the seasoned actors. I’m glad to have received a lot of love and support last year and I have a good feeling about this year."

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- What plans do you have for the new year?

"I would like to both sing and act as well this year. There are many areas that I’m still lacking as an actress, but I’m going to gradually improve. As a singer, I would like to actively participate in writing lyrics and songs. Due to my busy schedule, I haven’t had the chance to practise my guitar much. This year, I would like to try learning a variety of instruments as well. I want to write songs that express my thoughts and feelings, so as to get closer to my fans."

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[TRANSLATION] 140110 Curvism magazine interview with director of IU’s MVs, Hwang Soo-ah
Q: You’ve made many videos, so I’m not sure where to start (laughs), but I shall start by asking you about IU’s recent MV ‘Friday’. What’s the overall concept for the MV? 
'Friday' is an original composition by IU and a song that was put into the special album as an epilogue to her 'Modern Times' album this year. I was wondering about what we could do to make it fun and decided to go with a 'One Scene One Cut' filming technique, which was light and could bring out her unique style. Also, a year ago when she was still preparing for this album, she asked me to film it this way if her original composition was released. (Laughs) Actually, we filmed many teasers before ‘Modern Times’ was released and in one of the teasers, we wanted to use a hanok (traditional Korean house) in Seoul to film, but didn’t get to do it. So through the ‘Friday’ MV, we managed to make up for that.
 
Q: I think it’s really interesting that the lyrics for ‘Friday’ are about a budding relationship between a couple, yet the MV is about a love triangle.
The MV is about a budding relationship too, but we thought it would be more interesting to add another twist. We wondered what it would be like for Jang Giyong, whose relationship did not come true to meet IU again in the present and start their relationship. Then we added Jang Yijung, who was singing the duet part in the song, to have a one-sided crush on IU, and thus developed the love triangle.

Q: Prior to the interview, I watched the making of the ‘Friday’ MV. From the song to the directing, IU was actively giving her suggestions, so what was the atmosphere actually like during filming?
IU’s suggestions are always good and plentiful. (Laughs) I watched that video too and there was a part that showed her giving directing instructions to Yijung. Since we had to have an OK at one shot, I think she was worried that someone might make mistakes along the way, and wanted to play safe. She said there can’t be an NG. (Laughs) Also, to match the tone of the music, she gave a lot of her own suggestions in between and was able to express it well. Since it’s her own composition, she would want to do a better job of the MV too.

Q: What sort of directing instructions did you give Jang Yijung and Jang Giyong?
For Giyong and IU’s scene, rather than doing any special acting, I told them to make it look as real as possible, since it was a scene of them having an affectionate date in a cafe. I told them it would be good if they didn’t do the same actions during every take. They did it differently for every take. They just did the sort of actions and used the sort of emotions that new couples in real life would do. On the other hand, Yijung’s tone is slightly different. I told him to do it with the kind of feel in HISTORY’s ‘What am I to You?’ because the situation was really ‘What am I to You?’ (Laughs) Also, I told him to make it look like him and IU were brother and sister. In actual fact, they’re under the same agency and are same age peers.


Q: After the MV was released, their acting was so real that they actually got themselves the nickname of the ‘ajang couple’, it seems Giyong played an active role in that. He acted in ‘The Red Shoes’ MV as well. (Note: Uhh I think the ajang couple was actually referring to IU and Jang Geunsuk but nvm.. lol)
Giyong had been taking still shots and ‘The Red Shoes’ MV was the first time he acted in a video. I felt that his acting in ‘The Red Shoes’ was really natural and he’s someone that’s rather profound and mysterious. Also, he seems to have good chemistry with IU too. There was a kiss scene in ‘Friday’ and actually there was one in ‘The Red Shoes’ as well, but the emotions then were of cherishing the memories of one another and the atmosphere was such that it wasn’t a must to include a kiss scene, so it was edited out. That was a bit of a pity (Laughs) so this time, we let it all out and included the kiss scene.


Q: Before the repackage album, you worked on ‘The Red Shoes’ MV and previously, you worked on B.E.G’s ‘Abracadabra’ MV starting from the recording process. Did you participate starting from the recording this time as well?
That’s the case for IU and B.E.G. When Cho Youngchul producer does the producing, he plans for a whole team including the composer, lyricist and me. We start discussing the concept and style of music from the initial stages. Of course, it was the same for ‘The Red Shoes’ this time as well.

Q: How did you feel when you first heard ‘The Red Shoes’ during the recording?
I liked it. I was also really looking forward to it. How to transform IU’s image was a task not just for the producer but for herself too, but she isn’t a female singer to take on a sexy concept. I felt that it was a song that maintained IU’s original appeal yet balanced that with transformation to some extent. Also, it’s an album with mainly songs with jazz as the base, so I pondered for a moment if it would suit IU’s style, but she managed to pull it off in her own style.

Q: When you produce MVs, do you follow the song and ensure that it suits the overall atmosphere, or develop the concept verse by verse? How was ‘The Red Shoes’ MV produced?
Umm, how do I do it? There’s a lot of stuff so…. (Laughs) Before ‘The Red Shoes’, there were many teasers. The reason being that we intended to show image transformations through the teasers, and show a more familiar image through ‘The Red Shoes’ MV. There was a period of vacuum for IU as a singer, so we felt that showing her existing image would be more well-received. Actually, our goal this time was to break free from that ‘fantasy’ concept we’ve been doing all this while, but eventually, it became another fantasy. (Laughs) But if it has been a fairytale all this while, this time we planned for a fantasy for adults. Feels like it’s not just all pretty stories anymore. More like a cruel fairytale. Also, in ‘You and I’ and ‘Good Day’ MVs, IU is left alone by herself. So this time, even within the fantasy, we created the image of her setting foot on the world. Also, the biggest concept was that of seeming carefree. In terms of her image, there are several factors holding her back, but we really wanted IU to be carefree. So we had the gypsies (in the MV).


Q: There are many different interpretations of ‘The Red Shoes’ MV. I’ll ask some questions that everyone has been curious about. (Laughs) Firstly, could you tell us how much of Andersen’s ‘The Red Shoes’ motif did you use in the MV?
Whether to call them ‘Bbalgan gudu (red shoes)’ or ‘Bunhongshin (pink shoes)’, starting from the naming of the song, we faced many issues. (Laughs) Apparently when Andersen’s fairytale was first translated in our country, it was titled ‘Bunhongshin’. So although it was a dilemma we faced, we separated that from our initial planning. The original piece was titled ‘Bbalgan gudu’, but because ‘Bunhongshin’ sounded better, we chose that as the song title. As for the meaning behind the two pairs of shoes in the MV that many people have been curious about, the ‘red shoes’ represent IU’s fate in the show business. She wants to take them off but she can’t. In the performance scenes, she’s wearing them because of the same reason. In between, Giyong puts on ‘pink shoes’ for IU and that’s the relationship he wants to have, you can see it as a romance. In the later half of the MV, she’s wearing ‘red shoes’ again. That’s her fate as a singer, who has no choice but to wear and dance with the ‘red shoes’. The part about wearing the ‘red shoes’ again is slightly different from the motif in the original fairytale.

Q: I see. There’s a scene of Giyong editing a film at the start of the MV, there were different opinions about that, such as to show the time period, or that he is editing his memories of IU.
That was something that was deliberately left open to interpretation. Expressing the time period is correct to a certain extent, but it’s hard to pinpoint exactly when it took place in the past. He is watching IU appearing on the screen, but only has a vague recollection of her. He’s sort of thinking to himself, ‘I’m sure I’ve seen this person before somewhere.’ It wasn’t our intention for the memories to be pieced together differently (Laughs).

Q: I have a final question. (Laughs) What was the purpose behind the black and white vs the colour scenes?
The past and the present, reality and imagination. On the whole, most interpretations are correct. Not everything is about complicated symbols . (Laughs) Before the song ‘The Red Shoes’ was out, it was already decided that the song would be of a jazz and swing genre. The rough concept of the MV then was ‘IU in a black and white movie’. The plan was to have IU come out into the world from a black and white movie. In the second half of the MV, IU enters a black and white world again, and that’s the world that she belongs to. The colour scene is the world that she wants to go to. That’s how we differentiated between them.


Q: I see it as the contrast between the black and white scenes and the colour scenes culminating in the final scene. 
That’s right. In the second half of the MV, when IU runs off, the ‘red shoes’ come out from her wardrobe. Eventually, the screen gradually becomes black and white.

Q. The shoes, typewriter, feathers flying, the English words that appear on the film monitor and poster at the start, with all these fine details, it seems there were various interpretations.
I guess so. Actually, the singing and dancing scenes took up more than half of the 3 minute plus song and the remaining drama scenes aren’t enough to explain the story. So we had to add in artistic devices and props. This way, more people would read into these and come up with richer interpretations. It wasn’t like we intentionally went ‘interpret this’, but sometimes there are people who think it’s there to be interpreted. (Laughs)


Q: It was amazing to have Yoo Heeyeol take part in the the filming of the MV. (Laughs)
IU always has a difficult time whenever we film MVs. She’s the kind to ask when it’ll end, while looking at the time the moment she comes in. (Laughs) There’s a timetable for the staff at the filming site. Usually, people don’t pay much attention to it, but the person who looks at it the most is IU. When we were filming the ‘You and I’ MV, IU fell asleep while waiting for her scene. She was resting her head on her hands and sleeping. (Laughs)

But this time when we were filming, that didn’t happen at all. She seemed to be having a good time too. She’s usually alone by herself, but this time, he was around during the waiting time, so she kept laughing. Yoo Heeyeol was supposed to be the king of the gypsies, so he worked hard during the long period of filming. There’s a part where IU changes into different clothes. The sound from what was being filmed would not be used, so they started making slanderous comments as well. But I didn’t expect him to dart his tongue out like that. (Laughs) Also, the Peppertones members were really fun. It was the first time that I saw this as well, but Yoo Heeyeol was wittty and the filming atmosphere was friendly. To the extent that IU couldn’t stop laughing throughout. (Laughs)

Q: Just listening to you, I think I can imagine what it was like at the filming site. (Laughs) IU’s MVs tend to use a lot of props too, what was it like preparing the props?
Careful attention has to be paid to the props for it to be IU’s MV, right? (Laughs) In particular, during the filming of the ‘You and I’ MV, since the story was about time, we really needed a lot of clocks. During the preparation process, we had a team in charge of the clock-related props. Apart from the clocks, creating the time machine in the MV was challenging too. Not only was it huge, it had to be such that one could enter it. So when we filmed the MV, we had a time machine artistic team, film set team and a clock team. After the filming of the MV, we left it temporarily at the front yard of the LOEN office and reused it a few times later on. During the filming of the Japanese ‘You and I’ PV, during the comeback stage broadcast, and finally during IU’s encore concert as a photobooth. After that, the gears all fell off, so I guess it’s reached the end of its lifespan. (Laughs)

Translated by squishy with love

[TRANSLATION] 140110 Curvism magazine interview with director of IU’s MVs, Hwang Soo-ah

Q: You’ve made many videos, so I’m not sure where to start (laughs), but I shall start by asking you about IU’s recent MV ‘Friday’. What’s the overall concept for the MV? 

'Friday' is an original composition by IU and a song that was put into the special album as an epilogue to her 'Modern Times' album this year. I was wondering about what we could do to make it fun and decided to go with a 'One Scene One Cut' filming technique, which was light and could bring out her unique style. Also, a year ago when she was still preparing for this album, she asked me to film it this way if her original composition was released. (Laughs) Actually, we filmed many teasers before ‘Modern Times’ was released and in one of the teasers, we wanted to use a hanok (traditional Korean house) in Seoul to film, but didn’t get to do it. So through the ‘Friday’ MV, we managed to make up for that.

 

Q: I think it’s really interesting that the lyrics for ‘Friday’ are about a budding relationship between a couple, yet the MV is about a love triangle.

The MV is about a budding relationship too, but we thought it would be more interesting to add another twist. We wondered what it would be like for Jang Giyong, whose relationship did not come true to meet IU again in the present and start their relationship. Then we added Jang Yijung, who was singing the duet part in the song, to have a one-sided crush on IU, and thus developed the love triangle.

Q: Prior to the interview, I watched the making of the ‘Friday’ MV. From the song to the directing, IU was actively giving her suggestions, so what was the atmosphere actually like during filming?

IU’s suggestions are always good and plentiful. (Laughs) I watched that video too and there was a part that showed her giving directing instructions to Yijung. Since we had to have an OK at one shot, I think she was worried that someone might make mistakes along the way, and wanted to play safe. She said there can’t be an NG. (Laughs) Also, to match the tone of the music, she gave a lot of her own suggestions in between and was able to express it well. Since it’s her own composition, she would want to do a better job of the MV too.

Q: What sort of directing instructions did you give Jang Yijung and Jang Giyong?

For Giyong and IU’s scene, rather than doing any special acting, I told them to make it look as real as possible, since it was a scene of them having an affectionate date in a cafe. I told them it would be good if they didn’t do the same actions during every take. They did it differently for every take. They just did the sort of actions and used the sort of emotions that new couples in real life would do. On the other hand, Yijung’s tone is slightly different. I told him to do it with the kind of feel in HISTORY’s ‘What am I to You?’ because the situation was really ‘What am I to You?’ (Laughs) Also, I told him to make it look like him and IU were brother and sister. In actual fact, they’re under the same agency and are same age peers.

Q: After the MV was released, their acting was so real that they actually got themselves the nickname of the ‘ajang couple’, it seems Giyong played an active role in that. He acted in ‘The Red Shoes’ MV as well. (Note: Uhh I think the ajang couple was actually referring to IU and Jang Geunsuk but nvm.. lol)

Giyong had been taking still shots and ‘The Red Shoes’ MV was the first time he acted in a video. I felt that his acting in ‘The Red Shoes’ was really natural and he’s someone that’s rather profound and mysterious. Also, he seems to have good chemistry with IU too. There was a kiss scene in ‘Friday’ and actually there was one in ‘The Red Shoes’ as well, but the emotions then were of cherishing the memories of one another and the atmosphere was such that it wasn’t a must to include a kiss scene, so it was edited out. That was a bit of a pity (Laughs) so this time, we let it all out and included the kiss scene.

Q: Before the repackage album, you worked on ‘The Red Shoes’ MV and previously, you worked on B.E.G’s ‘Abracadabra’ MV starting from the recording process. Did you participate starting from the recording this time as well?

That’s the case for IU and B.E.G. When Cho Youngchul producer does the producing, he plans for a whole team including the composer, lyricist and me. We start discussing the concept and style of music from the initial stages. Of course, it was the same for ‘The Red Shoes’ this time as well.

Q: How did you feel when you first heard ‘The Red Shoes’ during the recording?

I liked it. I was also really looking forward to it. How to transform IU’s image was a task not just for the producer but for herself too, but she isn’t a female singer to take on a sexy concept. I felt that it was a song that maintained IU’s original appeal yet balanced that with transformation to some extent. Also, it’s an album with mainly songs with jazz as the base, so I pondered for a moment if it would suit IU’s style, but she managed to pull it off in her own style.

Q: When you produce MVs, do you follow the song and ensure that it suits the overall atmosphere, or develop the concept verse by verse? How was ‘The Red Shoes’ MV produced?

Umm, how do I do it? There’s a lot of stuff so…. (Laughs) Before ‘The Red Shoes’, there were many teasers. The reason being that we intended to show image transformations through the teasers, and show a more familiar image through ‘The Red Shoes’ MV. There was a period of vacuum for IU as a singer, so we felt that showing her existing image would be more well-received. Actually, our goal this time was to break free from that ‘fantasy’ concept we’ve been doing all this while, but eventually, it became another fantasy. (Laughs) But if it has been a fairytale all this while, this time we planned for a fantasy for adults. Feels like it’s not just all pretty stories anymore. More like a cruel fairytale. Also, in ‘You and I’ and ‘Good Day’ MVs, IU is left alone by herself. So this time, even within the fantasy, we created the image of her setting foot on the world. Also, the biggest concept was that of seeming carefree. In terms of her image, there are several factors holding her back, but we really wanted IU to be carefree. So we had the gypsies (in the MV).

Q: There are many different interpretations of ‘The Red Shoes’ MV. I’ll ask some questions that everyone has been curious about. (Laughs) Firstly, could you tell us how much of Andersen’s ‘The Red Shoes’ motif did you use in the MV?

Whether to call them ‘Bbalgan gudu (red shoes)’ or ‘Bunhongshin (pink shoes)’, starting from the naming of the song, we faced many issues. (Laughs) Apparently when Andersen’s fairytale was first translated in our country, it was titled ‘Bunhongshin’. So although it was a dilemma we faced, we separated that from our initial planning. The original piece was titled ‘Bbalgan gudu’, but because ‘Bunhongshin’ sounded better, we chose that as the song title. As for the meaning behind the two pairs of shoes in the MV that many people have been curious about, the ‘red shoes’ represent IU’s fate in the show business. She wants to take them off but she can’t. In the performance scenes, she’s wearing them because of the same reason. In between, Giyong puts on ‘pink shoes’ for IU and that’s the relationship he wants to have, you can see it as a romance. In the later half of the MV, she’s wearing ‘red shoes’ again. That’s her fate as a singer, who has no choice but to wear and dance with the ‘red shoes’. The part about wearing the ‘red shoes’ again is slightly different from the motif in the original fairytale.

Q: I see. There’s a scene of Giyong editing a film at the start of the MV, there were different opinions about that, such as to show the time period, or that he is editing his memories of IU.

That was something that was deliberately left open to interpretation. Expressing the time period is correct to a certain extent, but it’s hard to pinpoint exactly when it took place in the past. He is watching IU appearing on the screen, but only has a vague recollection of her. He’s sort of thinking to himself, ‘I’m sure I’ve seen this person before somewhere.’ It wasn’t our intention for the memories to be pieced together differently (Laughs).

Q: I have a final question. (Laughs) What was the purpose behind the black and white vs the colour scenes?

The past and the present, reality and imagination. On the whole, most interpretations are correct. Not everything is about complicated symbols . (Laughs) Before the song ‘The Red Shoes’ was out, it was already decided that the song would be of a jazz and swing genre. The rough concept of the MV then was ‘IU in a black and white movie’. The plan was to have IU come out into the world from a black and white movie. In the second half of the MV, IU enters a black and white world again, and that’s the world that she belongs to. The colour scene is the world that she wants to go to. That’s how we differentiated between them.

Q: I see it as the contrast between the black and white scenes and the colour scenes culminating in the final scene. 

That’s right. In the second half of the MV, when IU runs off, the ‘red shoes’ come out from her wardrobe. Eventually, the screen gradually becomes black and white.

Q. The shoes, typewriter, feathers flying, the English words that appear on the film monitor and poster at the start, with all these fine details, it seems there were various interpretations.

I guess so. Actually, the singing and dancing scenes took up more than half of the 3 minute plus song and the remaining drama scenes aren’t enough to explain the story. So we had to add in artistic devices and props. This way, more people would read into these and come up with richer interpretations. It wasn’t like we intentionally went ‘interpret this’, but sometimes there are people who think it’s there to be interpreted. (Laughs)

Q: It was amazing to have Yoo Heeyeol take part in the the filming of the MV. (Laughs)

IU always has a difficult time whenever we film MVs. She’s the kind to ask when it’ll end, while looking at the time the moment she comes in. (Laughs) There’s a timetable for the staff at the filming site. Usually, people don’t pay much attention to it, but the person who looks at it the most is IU. When we were filming the ‘You and I’ MV, IU fell asleep while waiting for her scene. She was resting her head on her hands and sleeping. (Laughs)

But this time when we were filming, that didn’t happen at all. She seemed to be having a good time too. She’s usually alone by herself, but this time, he was around during the waiting time, so she kept laughing. Yoo Heeyeol was supposed to be the king of the gypsies, so he worked hard during the long period of filming. There’s a part where IU changes into different clothes. The sound from what was being filmed would not be used, so they started making slanderous comments as well. But I didn’t expect him to dart his tongue out like that. (Laughs) Also, the Peppertones members were really fun. It was the first time that I saw this as well, but Yoo Heeyeol was wittty and the filming atmosphere was friendly. To the extent that IU couldn’t stop laughing throughout. (Laughs)

Q: Just listening to you, I think I can imagine what it was like at the filming site. (Laughs) IU’s MVs tend to use a lot of props too, what was it like preparing the props?

Careful attention has to be paid to the props for it to be IU’s MV, right? (Laughs) In particular, during the filming of the ‘You and I’ MV, since the story was about time, we really needed a lot of clocks. During the preparation process, we had a team in charge of the clock-related props. Apart from the clocks, creating the time machine in the MV was challenging too. Not only was it huge, it had to be such that one could enter it. So when we filmed the MV, we had a time machine artistic team, film set team and a clock team. After the filming of the MV, we left it temporarily at the front yard of the LOEN office and reused it a few times later on. During the filming of the Japanese ‘You and I’ PV, during the comeback stage broadcast, and finally during IU’s encore concert as a photobooth. After that, the gears all fell off, so I guess it’s reached the end of its lifespan. (Laughs)

Translated by squishy with love





squishyss:

[TRANSLATION] 131114 Melon Music Awards Red Carpet Interview - IU

It’s really the nation’s little sister. There’s no way for you to not love her. The well-loved top singer in Korea, IU! Not just as a singer but also as an actress, she’s showing a new side of herself. Through a variety of genres in her new album, IU has also become more mature in her music. Yes, IU wears red shoes to perform on stage, but today, she opted to accessorise with a red rose instead, while wearing a black dress. She looks really beautiful, doesn’t she? It’s an outfit that really matches the red carpet. That’s right. Alright then, IU could you come over here for your interview? IU-ssi, I really wanted to meet you. Welcome! You even came here holding a rose.

Actually, although you came for Melon Music Awards today, but you’re not only a singer but an actress as well. When do you think you might win an acting award? Well… I’m not too sure.

You’re holding a rose too. Did you perhaps intend to give this to someone or is it part of your concept for today? On the way here, a fan gave it to me so I just accepted it.

Your outfit really suits the occasion today. I’m curious about what kind of performance you’ll bring for us later on. I’m going to perform “The Red Shoes” but it’ll be a slightly different… performance on a larger scale.

From the nation’s little sister to your sexy concept and becoming an actress, you’re a really versatile Ivy, sorry I mean IU. Alright then, this is IU. Can we look forward to better performances from you? Yes, I’ll continue to work hard. Once again, let’s give a warm round of applause to IU. Thank you. I was really looking forward to meeting IU. Yes.

Translated by squishy with love



I think as the range of music I do gradually expands, I’ll bring more surprising concepts. With my albums piling up one by one, I hope to give the impression of a seven-coloured bird. At the same time, I’ll become a singer who can take on these transformations in a natural manner.
— IU (in reply to the question “Rather than the ‘nation’s little sister’, what kind of musician do you aspire to become?” from Staraz interview)


I don’t want to be confined by the image of a young girl. This time, I dyed my hair golden, wore black clothes and used red for my lips and shoes, like a witch.
— IU (in Staraz interview)


To be honest, I announced, “The fantasy is over!” during my concert last year (Note: The concert was titled “Real Fantasy”), but this time I used a fairytale again, so I was troubled over how to make up an excuse to explain myself. The result was that this time, it’s a ‘Cruel Fairytale’ whereby I’m wearing red shoes and get chopped off at my ankles. Next time, I want to do a ‘Rapunzel’ concept. I’ll be dragging my really long hair around on stage as I put on a fun performance.
— IU (in reply to the question ‘Borrowing the concept of ‘red shoes’ was interesting. If you were to take on another fairytale concept, what would you choose?’ via Staraz)


I don’t really like sweet stuff much. Rather than being blissful, or with my heart fluttering when I go on a date, I just want to have easy conversation with the person. Being able to follow the conversation even if we don’t talk in turns, someone who’s on the same wavelength as me. Be it with my male or female friends. Among my female friends, IU is like that so we’re really close.
— Suzy (In an interview with munhwa.com, in reply to a qn on her cool and easy-going appearance)


I have no memories of spending Christmas freely since I debuted. If possible, I want to spend my Christmas in Germany. Actually, this is all because of Noh Hongchul oppa. He sat Yoo Inna unnie and I down and bragged to us about spending Christmas in Germany, making us want to go there badly too. So with sparkly eyes, unnie and I decided to go there together one day. It’s a pity that we’ve yet to make it come true, but I really want to go there once sometime. And eat a lot of yummy food too! I really like to visit good restaurants. You didn’t know that did you?